In 2022, Pet Insurance providers have partnered with ClickLab Group to revamp its lead generation and customer engagement strategy. Initially focused on traditional digital advertising, they've sought to expand its reach through targeted email marketing. By leveraging our extensive email affiliate network, we crafted personalized campaigns that resonated with pet owners. Within six months, Pet Insurance providers saw a 45% increase in lead quality and a 30% reduction in customer acquisition costs. Our segmentation strategies ensured tailored messaging for dog and cat owners, boosting policy sign-ups across all demographics. This collaboration helped our Pet Insurance Providers solidify their position as leading pet insurance providers while driving sustainable growth.