loanDepot is one of the largest non-bank retail mortgage lenders in the U.S., recognized for its diverse range of home loans, refinancing options, and personal loan products. Known for its proprietary technology platform, Loan Depot stands out by providing efficient and innovative lending solutions to its customers. With a strong focus on customer satisfaction and adaptability, Loan Depot has solidified its position as a leader in the mortgage industry, offering tailored financial solutions to meet the evolving needs of borrowers.

In 2021, Loan Depot partnered with ClickLab Group to enhance their lead generation efforts through email marketing—a channel they had not fully utilized before. Starting with a $10,000 budget, our internal email team developed engaging content that resonated with prospective borrowers. At the time, low interest rates made refinancing highly popular, leading to quick wins. Within a month, we tripled the budget, and by the end of the year, our efforts generated $250,000 in monthly revenue for Loan Depot.

Before collaborating with ClickLab Group, Loan Depot relied heavily on other lead generation channels such as social media, SEO, and TV ads. They excelled in brand building and operated a robust call center but lacked an optimized strategy for email marketing. We addressed this gap by creating custom landing pages tailored to various traffic types and analyzing customer behavior by source. This approach resulted in over 3,600 originations within months and reduced origination costs by 35%.

As market conditions shifted with rising interest rates, ClickLab Group adapted by developing custom forms and landing pages while focusing on data analytics and customer profiling. Despite these challenges, we maintained steady costs per origination and exceeded performance expectations. Additionally, we supported Loan Depot in launching new products such as a HELOC in 2023 and a Home Equity Lump Sum in 2024. Through extensive testing and optimization, we successfully navigated the shrinking market while driving growth.

Our strategy centered on leveraging our expansive email affiliate network—reaching over 14 million+ unique audiences—to acquire new customers for Loan Depot. By utilizing audience intelligence and crafting high-value propositions tailored to their needs, we delivered significant results while prioritizing valuable offers for our audience. This collaboration not only strengthened Loan Depot’s lead generation capabilities but also reinforced their success in an increasingly competitive mortgage industry.