In 2024, JG Wentworth partnered with ClickLab Group to modernize its lead generation strategy. Traditionally reliant on TV ads and direct mail, the company sought to expand its digital footprint. We implemented an email marketing campaign that focused on financial solutions for structured settlement holders. By analyzing user behavior and refining content, we increased lead conversions by 79% within six months. Our efforts included creating mobile-friendly landing pages and integrating personalized follow-ups, which significantly improved user engagement. This collaboration not only enhanced JG Wentworth’s digital presence but also positioned the company as a leader in financial services innovation.